FoodieLand Food Festival at the Rose Bowl 2027

FoodieLand is a touring food festival, and in July 2027 it sets up at the Rose Bowl in Pasadena for the Fourth of July weekend. The listing promises more than 250 vendors serving flavors from around the world, plus artisan shops, games and live music. If you are already planning ahead for summer, this is one for the calendar among the upcoming events Los Angeles has on the books.

When: July 2-4, 2027. Friday opens at 3:00 PM and the run ends Sunday night at 10:00 PM. Where: Rose Bowl Stadium, 1001 Rose Bowl Dr, Pasadena, CA 91103 Price: Tickets start at $12 through Eventbrite

What to expect

The event poster gives a good preview of the food. It shows stuffed seaweed tacos, hand-pulled noodles, shaved ice with fresh strawberries, pasta served in a cup, fried lumpia in a bucket and iced coffee drinks. That mix is typical of a vendor-heavy festival: lots of small portions, so you can graze across cuisines rather than commit to one big plate.

Beyond eating, the organizers list artisan shops and games, and there is live music on the bill. The source does not name the performers or the vendors, so check the ticket page closer to the date for the lineup and the full vendor list.

Planning your visit

Three days gives you room to choose. Friday starts in the afternoon, which suits an after-work visit, while the weekend days are better for a longer, slower lap of the grounds. Since the festival runs into the holiday weekend, expect crowds and plan your timing around the heat of a Pasadena summer afternoon: bring water, sunscreen and a hat, and eat early if you want shorter lines.

The $12 ticket price is the entry cost listed on Eventbrite. The listing does not say whether food is included, so budget for what you plan to eat. Check the ticket page for the day-by-day hours, any fees and the stadium's entry rules before you go.

The Rose Bowl sits in the Arroyo Seco on the western edge of Pasadena, and large events there draw heavy traffic. Give yourself extra time to arrive, consider a rideshare or carpool, and look at the venue's parking and shuttle details on the ticket page.

More to do

Browse other festivals around Los Angeles for more ways to fill the season. FoodieLand is also one of the things to do in Los Angeles that works for groups, since everyone can pick their own vendor and meet up at a table. For another look at what is coming up, see our full event listings, where LA events this weekend and well beyond are collected in one place.